Digital medium is much more suspect to technological shift than its print predecessors. Around here things change pretty quickly. Mobile friendly web designing was the trend in 2017. Mobile first designing principle will dictate terms in 2018. Besides mobile quotient there will be more changes too. Desktop based designing needs to evolve to stay relevant in upcoming mobile monopoly. Listed below are some of the trends to expect in 2018.
Mobile first approach: Traffic trends across devices have shifted in web space. Majority of the traffic will come from mobile devices rather desktops. Web designing would eventually ditch the larger screens to greater extent. Space economical items such as icons will be used more than ever and understandably mobile users will be familiar with them.
Oversaturated colors: 2018 will be the year for abundance of colors. Viewers can experience some vibrant colorscape they didn’t know existed. Designers can go bold to choose outside web safe colors. Headers may accompany sharp angles and slashes. The screens today have the caliber to present richer colors. Clashing colors would suit the immediate branding requirements.
Larger than life, typography: You can’t overlook the fact that text sets tone on the website silently. High resolution screens on mobile makes it an easy and sharp reading. It is safe to expect much more usage of custom fonts. Typography has to go bigger and bolder. Larger text improves UX and makes your viewers to stay longer in your website.
Cute smaller animations: Transition from static web layouts to animations will happen. These small and cute animations encourage user interaction. It sweetens the user experience on your web front. You can see these little animations while the website is loading or logging a user in. It can also be employed in scrolling and navigation.
Asymmetrical layout: Symmetry is something to be considered important. Nonetheless it doesn’t hurt to go a bit experimental. Asymmetrical web layouts have already graced World Wide Web with its presence. Brands can use this approach to create unique experiences for viewers. Combined with broken layouts, asymmetry can produce its bit of magic.
Custom illustrations: Hasn’t custom illustrations got into practice already? Yes. But still, there is a lot to explore in this area. It gives that versatile platform for adding a friendly and playful element. Seasoned artists have a lot to give through this form of media. They can do it tailored to brand’s essence. There is always an illustration to match your style.
2018 will do a lot of mix and match with trends. Web designers will juggle with bright colors, cool looking text, integrated animation and more. Mobile first approach seems to be the mantra for now.
Typography is essential for a website to attract visitors. In a web design, it is one of the key concepts of designing along with material design or CSS etc. It is the typography in a web design which will attract more. Of your visitors and it will determine how much they will stay there.
What is typography? If we could simplify the definition, then we can say that typography is nothing but the font that we are using to write whatever content that needs to be written and shown to the public.
But typography in web design isn't just about the font if we go into the details. But let's take an example. In most of the computers, we see Arial or times new Roman as the default font. But why it was chosen to be a default when thousands of out there who could serve the same purpose?
There are few reasons behind it. As it has been already said, fonts aren't the lone aspect of the typography. Typography is an aspect which deals with the make the content more readable to the viewers.
But there are few issues involved here. What works for the print media may not be same for screen media. For example, the fonts that are used for a newspaper may not be useful for mobile phone screens as the former doesn't have a high contrast background and the latter has a high contrast background.
In screen, the contrast plays a high role. For example, if you lower the contrast, the texts become unreadable. Thus, the contrast is one of the factors which can influence the readability.
And also, it has to do with how the fonts are styling. Comic sans ms is one of the fonts which in web design, is avoided because though it looks funky in appearance, it has indeed lower readability and it is good for banner or titles only even if it is used.