February 15, 2018

Surefire web design trends of 2018

Digital medium is much more suspect to technological shift than its print predecessors. Around here things change pretty quickly. Mobile friendly web designing was the trend in 2017. Mobile first designing principle will dictate terms in 2018. Besides mobile quotient there will be more changes too. Desktop based designing needs to evolve to stay relevant in upcoming mobile monopoly. Listed below are some of the trends to expect in 2018.

  • Mobile first approach: Traffic trends across devices have shifted in web space. Majority of the traffic will come from mobile devices rather desktops. Web designing would eventually ditch the larger screens to greater extent. Space economical items such as icons will be used more than ever and understandably mobile users will be familiar with them.

  • Oversaturated colors: 2018 will be the year for abundance of colors. Viewers can experience some vibrant colorscape they didn’t know existed. Designers can go bold to choose outside web safe colors. Headers may accompany sharp angles and slashes. The screens today have the caliber to present richer colors. Clashing colors would suit the immediate branding requirements.

  • Larger than life, typography: You can’t overlook the fact that text sets tone on the website silently. High resolution screens on mobile makes it an easy and sharp reading. It is safe to expect much more usage of custom fonts. Typography has to go bigger and bolder. Larger text improves UX and makes your viewers to stay longer in your website.

  • Cute smaller animations: Transition from static web layouts to animations will happen. These small and cute animations encourage user interaction. It sweetens the user experience on your web front. You can see these little animations while the website is loading or logging a user in. It can also be employed in scrolling and navigation.

  • Asymmetrical layout: Symmetry is something to be considered important. Nonetheless it doesn’t hurt to go a bit experimental. Asymmetrical web layouts have already graced World Wide Web with its presence. Brands can use this approach to create unique experiences for viewers. Combined with broken layouts, asymmetry can produce its bit of magic.

  • Custom illustrations: Hasn’t custom illustrations got into practice already? Yes. But still, there is a lot to explore in this area. It gives that versatile platform for adding a friendly and playful element. Seasoned artists have a lot to give through this form of media. They can do it tailored to brand’s essence. There is always an illustration to match your style.

  • Particle backgrounds: A lot of .io sites show affinity with particle backgrounds. It makes their sites look professional without compromising on loading speed and performance. Video backgrounds provide that type of aesthetics but come at the cost of performance. Particle backgrounds do enough to attract the users. This lightweight JavaScript trains the background to naturally animate itself.

Summing it up…

2018 will do a lot of mix and match with trends. Web designers will juggle with bright colors, cool looking text, integrated animation and more. Mobile first approach seems to be the mantra for now.

February 11, 2018

Often Overlooked Blunders on Your Website

Any webmaster other than the team at Google leaves a few stones unturned. Nevertheless, there can be minor errors associated to lack of updates or something minor. Those are mistakes which doesn’t undermine your strategy as a webmaster. Those can be addressed some time later too and too much damage isn’t done. However there are some blunders that are often overlooked and they stay right there in your website to see. Here are a few of them, which you can see into as top tips, if you chose to.
  • Excessive use of jargons
We get you. You wish to radiate your expertise, knowledge and authority in your industry. It doesn’t work when your web presence is intended to address your average customer.
  • You look shady…
A lot of businesses fail to establish trust since they are not publishing essential information. Post contact information including address, phone number, email and if possible, map link.
  • Horrible load times
Customers flock to platforms that load inside 2 seconds. Unless it doesn’t happen in 2-5 seconds, customers don’t enjoy the shopping experience in your website.
  • Stone age level outdated
Unless your scripts and applications on web are not updated, you fail to establish trust. Besides that, browsers identify your website as a security threat and notify visitors, of the same.
  • Payment system is broken
It such a blunder and even criminal against you to do everything right, but let your payment system stays broken. The end of the funnel activity or sales doesn’t happen.
  • Annoying media files
How often have we come across that? The webpage that loads a video or audio as soon as we visit their homepage just doesn’t get visited by us again.
  • Never beyond the homepage
Guide users do different pages in your website. Do not place too much emphasis on your homepage. It should apply to your off page SEO too.
  • No CTA element
It is the immediate next crime to featuring a broken payment system. It’s a chink in your middle section of sales funnel. Only CTA action leads to sales for any website.
  • Very limited content
Your website needs constant feed of fresh and valuable content. People don’t just come to your website by searching your exact businesses. Do not limit your content to the narrowest of topic selections.
  • It’s not mobile friendly
The internet realm is shift towards mobile friendly areas. It’s time you opt for responsive web design and turn mobile friendly.
June 29, 2017

Web Design and Typography Uses

Typography is essential for a website to attract visitors. In a web design, it is one of the key concepts of designing along with material design or CSS etc. It is the typography in a web design which will attract more. Of your visitors and it will determine how much they will stay there.

What is typography? If we could simplify the definition, then we can say that typography is nothing but the font that we are using to write whatever content that needs to be written and shown to the public.

But typography in web design isn't just about the font if we go into the details. But let's take an example. In most of the computers, we see Arial or times new Roman as the default font. But why it was chosen to be a default when thousands of out there who could serve the same purpose?

There are few reasons behind it. As it has been already said, fonts aren't the lone aspect of the typography. Typography is an aspect which deals with the make the content more readable to the viewers.

But there are few issues involved here. What works for the print media may not be same for screen media. For example, the fonts that are used for a newspaper may not be useful for mobile phone screens as the former doesn't have a high contrast background and the latter has a high contrast background.

In screen, the contrast plays a high role. For example, if you lower the contrast, the texts become unreadable. Thus, the contrast is one of the factors which can influence the readability.

And also, it has to do with how the fonts are styling. Comic sans ms is one of the fonts which in web design, is avoided because though it looks funky in appearance, it has indeed lower readability and it is good for banner or titles only even if it is used.